Here are 6 best marketing tools for small businesses in 2023

Is there any value for the 6 best marketing tools for small businesses in 2023? 1. Email Marketing 2. ProofHub 3. Google Ads4. Survey Sparrow 5. Mailchimp and 6. Ahrefs

Small business digital marketing tools for 2023: Free and Paid

These online marketing techniques can assist you in obtaining the most for your money and make sure your time is well spent by streamlining business processes, collecting data to help you analyze and improve your campaigns, and helping you organize and plan your marketing activities, among other things.

These abilities are necessary if you plan to conduct your own advertising in order to reach the correct audiences, provide content that is pertinent to them, and generate leads for sales. 

  • Hootsuite
  • BuzzSumo
  • KWFinder
  • HubSpot
  • Canva
  • Web hosting

1. Hootsuite 

There’s no doubt about it. To stay competitive in the market, you need to have a presence on social media. You probably just now believe that the internet can take up a lot of time, even if you’re just using it to market your business and not just scrolling through it.

Tools for digital marketing exist, such as Hootsuite that can help you save time and be more efficient.

Hootsuite gives you a central area to manage all of your social media accounts. It also allows you to schedule posts in advance, allowing you to create all of your social media material for the upcoming weeks or months at once.

Additionally, you receive sophisticated reporting tools that enable you to determine which of your social media efforts is most effective and utilize that data to calculate your return on investment (ROI).

You can also keep track of when people talk about your brand and manage how you respond, all from one dashboard.


content marketing with

For content marketing to work, you need to do good research, which is why BuzzSumo is one of my favorite content marketing tools.

Based on the searches that individuals are making, BuzzSumo displays content that is popular on social media. After conducting a search, you can examine the results to determine what makes them so intriguing and to generate writing topic ideas.

However, BuzzSumo is going beyond just tracking popular articles and content.

BuzzSumo has a lot of internet users today marketing instruments like:

  • Research on keywords
  • Search for influencers.
  • Online social media feeds that are topic-based 
  • Examining the content
  • Crisis management
  • Tools for tracking a brand


KWFinder with

SEO is one of the most important parts of digital marketing, so it’s important to do it right. Not only should you make sure your site is set up and optimized for mobile, but the content you create should also include keywords that have a good chance of getting you to the top of search results.

To find the right keywords and start your search, you need a special digital marketing tool. You can use the free Google Keyword Planner or more complicated tools like SECockpit, which is a suite of tools.

Digital marketing tools that are more advanced and have monthly subscription fees that start at $100 or more are very expensive. But tools like KWFinder provide ideal insights that are precise, practical, and affordable for small businesses.


In order to link and optimize all of your marketing channels for more traffic, the highest possible conversion rate, and an improved return on investment, you can use a website (ROI).

The tool has optimized templates that are great for making landing pages, as well as other features like live chat and user action events that make your visitors more interested and help you turn more of them into customers.

HubSpot also has the following:

  • Tools for optimizing content
  • Landing pages that work well
  • Templates for emails
  • Management in Marketing
  • Analytics for lead management
  • Social media supervisors

5. Canva

Canva is always getting better and adding more tools and templates for graphic design, like those for social media, graphs, marketing posters, postcards, eBooks, and just about everything else you might need. canvas is the best tool for digital marketing.

And both the free templates and the entire freemium version of Canva are useful!

You can use photos that are already on the site, upload and improve your own images, or even make new ones.

Most importantly, you don’t have to have any experience with graphic design to make good graphics. Canva’s drag-and-drop features make it easy to edit photos and give you access to a wide range of combinations of fonts, effects, and bespoke images; color schemes; and sizes.

6. Web hosting

It takes patience, hard work, and time to build a website. But it’s easy, quick, and fun on 000webhost. 

How does free web hosting work? How is it different from hosting that you pay for?

The price is the main and most obvious difference. Even though the service is free, there are some things you can’t do with it.

You can only host a certain number of websites with free hosting, and there are limits on disc space and bandwidth. This is set up so that everyone has an equal chance of getting the service. The best place to learn is with free hosting. It lets you try things out, code, and build without spending money.

Paid hosting services usually have more features, more functions, and much higher limits on data and bandwidth. You get a more professional and adaptable experience as a whole.

6 digital marketing tools for small businesses in 2023

  • Email Marketing.
  • ProofHub.
  • Google Ads.
  • Survey Sparrow.
  • Mailchimp.
  • Ahrefs


Email Marketing.

Email marketing lets you connect with a wide range of customers because you can send them messages that are specific to their needs. It also helps build relationships with future clients, builds loyalty and trust, and turns sales leads into actual sales.

Other businesses should start email marketing in 2023 because it could be a powerful and inexpensive way to get more customers and boost their bottom line.

 It is the perfect option for organizations of all sizes because it is simple to set up, monitor, and assess success. This tool can assist you in reaching new clients and generating more revenue for your company if you have the correct strategy in place.


ProofHub is a cloud-based platform that lets users store and organize their work in one place. It also helps teams work together by giving them access to a set of advanced tools.

The platform makes project management easier by making it easier to keep track of tasks, time, digital files, and communication.

 With the mobile app version, you can easily do business from any location, using any internet-capable device. It’s great for small businesses and teams on a tight budget because the monthly fees are low and fixed.

Google Ads.

advertisements on Bing, Facebook, Instagram, and elsewhere were all things we tried, but only Google Ads were successful for us.

Google Ads’ ability to target your ideal customer based on their online behavior is one of its best features. Even better, you can design unique ads for various markets.

For instance, if you offer pet supplies, you can make ads specifically for dog owners, cat owners, and other pet owners. From there, you can develop various advertisements for various goods.

Sparrow conducting a survey.

With the help of SurveySparrow’s user-friendly platform, we are able to collect thorough reviews, compare them side by side, and cross-analyze our data to draw valuable conclusions about the market as a whole.

We were able to make our surveys fit our specific needs as a SaaS company because SurveySparrow is a flexible technology. Logic branching, skip logic, and pre-filled questions not only help us get customer feedback and analyze the market, but they also collect a lot of data that gives us NPS, CES, and CSAT scores, which we use to generate leads.


The free version is an important email marketing tool that can help you optimize campaigns. This makes it one of the best business marketing tools I’ve seen used this year, and I think it will still be used by businesses in 2023. With this tool, you can put all of your email contacts in one place and make it easy to organize an email marketing campaign.

Mailchimp has other features, but it also has a tool called “modeling” that lets you send personalized emails to groups of users. You can make targeted ads, send postcards, and make pages with this platform.


Ahrefs lets you see your current Google ranking, the number of visitors you get each month, any new links to your website, what people are saying about your business, and a lot more. You can see how your website has grown over the years and how well it is doing overall, which isn’t something you can usually just look at.

In 2022, SEO and your growth on Google will be a big part of digital marketing. Ahrefs is just what you need and is worth every penny.

How will digital marketing develop in 2025?

A report from Goldman Sachs says that by 2025, digital marketing in the Indian internet business will be worth US$160 billion, which is more than three times what it is worth now. We now have a better idea of what digital marketing can do in India and how popular it is becoming as a career.